Friday, September 14, 2012

Equity Trader Alert #2012 - 37
Kraft Foods Group, Inc. Common Stock when issued and Mondelēz International, Inc. Common Stock Ex-distribution when issued to Start Trading on September 17, 2012

What is changing?

On Monday, September 17, 2012, Kraft Foods Group, Inc. Common Stock when issued and Mondelēz International, Inc. Common Stock Ex-distribution when issued are expected to begin trading on The NASDAQ Global Select Market^® under the symbols KRFTV and MDLZV, respectively. The parent company will continue to be traded on The NASDAQ Global Select Market under the symbol KFT.

On August 14, 2012, Kraft Foods Inc. (NASDAQ^®: KFT) announced that its Board of Directors approved the spin-off of its North American grocery business and declared a pro rata distribution of shares of Kraft Foods Group, Inc. (which will hold the North American grocery business) to holders of Kraft Foods Inc. common stock. In conjunction with this transaction, Kraft Foods Inc. will be changing its name to Mondelēz International, Inc. at the completion of the spin-off. Both the market for the spin-off (NASDAQ: KRFTV) and the parent company on an ex-distribution basis (MDLZV) are expected to trade on The NASDAQ Global Select Market on Monday, September 17, 2012. Trades made in the "Ex-Distribution" Market (MDLZV) of Mondelēz International, Inc. will not carry due-bills for the spin-off.

Kraft Foods Inc. is a global snacks powerhouse with an unrivaled portfolio of brands people love. The company proudly markets delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries. Twelve of the company's iconic brands - Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident - generate revenue of more than $1 billion annually. Kraft Foods Inc. is separating into two independent public companies: a high-growth global snacks business (Mondelēz International, Inc.) and a high-margin North American grocery business (Kraft Foods Group, Inc.).

If you would like to register as a Market Maker in KRFTV or MDLZV please contact NASDAQ OMX Trading Operations at +1 212 231 5100.

Where can I find more information?

• Michael Sokoll, Managing Director, NASDAQ OMX at +1 212 231 5119
• Jay Heller, Managing Director, NASDAQ OMX at +1 212 401 8932
• Chris Jakubik, Investor Relations, Kraft Foods Group, Inc. at +1 847 646 8491
• Dexter Congbalay, Investor Relations, Kraft Foods Inc. at +1 847 646 7673