Friday, November 18, 2011

Data Technical News #2011 - 24
Viacom Inc. to Begin Listing on NASDAQ on Thursday, December 1, 2011

Markets Impacted:

  • The NASDAQ Stock Market

Products Impacted:

  • All NASDAQ and UTP Data Feeds

Contact Information:

What you need to know:

  • Effective Thursday, December 1, 2011, Viacom Inc. will begin listing its class A and class B common stocks on The NASDAQ Global Market®.
  • The company will retain the class A common stock symbol VIA and switch to the new class B common stock symbol VIAB.
  • The company will trade on the New York Stock Exchange (NYSE) through Wednesday, November 30, 2011.

What are the issue details for the new NASDAQ listing?

Effective Thursday, December 1, 2011, Viacom Inc. will begin trading on The NASDAQ Global Market. The company will list its class A common stock under the current ticker symbol VIA and its class B common stock under the new symbol VIAB. The company will continue to be traded on the NYSE (NYSE Symbols: VIA and VIA.B) through Wednesday, November 30, 2011.

Viacom Inc. is a leading global entertainment content company that delivers entertainment across the globe through television, motion pictures and a wide range of digital media. Media networks includes favorites like BET, MTV, VH1, Nickelodeon, Nick at Nite, COMEDY CENTRAL, Centric, CMT, Spike TV, TV Land, Logo and approximately 160 networks around the world. In addition, digital assets such as Neopets, Addicting Games, and Quizilla offer compelling and interactive content, providing an even deeper connection with its devoted and focused demographics.

The issue mapping for Viacom Inc. is as follows:

Issue Name CUSIP NYSE / CQS Ticker through November 30, 2011 NASDAQ Ticker as of December 1, 2011 NASDAQ Market Category Round Lot Size
Viacom Inc. – Class A Common Stock 92553P102 VIA VIA NASDAQ Global Market (G) 100 shares
Viacom Inc. – Class B Common Stock 92553P201 VIA.B VIAB NASDAQ Global Market (G) 100 shares

What database changes do NASDAQ market data redistributors need to make to accommodate the new listing?

NASDAQ® asks that all market data redistributors update their database to reflect the new listing market for Viacom Inc. on Thursday, December 1, 2011. NASDAQ requests that market data redistributors retain historical data from NYSE for the Viacom Inc. Class A Common Stock (NYSE : VIA) and Class B Common Stock (NYSE: VIA.B).

When the issue moves from NYSE to NASDAQ, firms will see a change in the consolidated data source for Viacom Inc. Please note that the consolidated market data for all NASDAQ-listed issues is disseminated via the UTP Quotation Data FeedSM (UQDFSM) and UTP Trade Data FeedSM (UTDFSM). Firms will begin to see quotation and trade data for Viacom Inc. on UQDF and UTDF beginning in the pre-market trading hours on Thursday, December 1, 2011.

For firms that report end usage numbers by the query, NASDAQ reminds them that the Level 1, NASDAQ Basic and NASDAQ Last Sale (NLS) counts should include quote and trade queries for Viacom Inc.(Symbols: VIA, VIAB) beginning on Thursday, December 1, 2011.

Who should I contact for additional information?

If you have questions about the Viacom Inc. listing, please contact:

  • J.R. Mastroianni, NASDAQ OMX, at +1 978 461 31622
  • James Bombassei, Senior Vice President of Investor Relations, Viacom, at +1 212 258 6377

If you have questions about the market data impact of this new listing, please contact:

If you wish to register as a NASDAQ market maker for VIA or VIAB, please contact:

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Nasdaq (Nasdaq: NDAQ) is a leading global provider of trading, clearing, exchange technology, listing, information and public company services. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets. As the creator of the world's first electronic stock market, its technology powers more than 90 marketplaces in 50 countries, and 1 in 10 of the world's securities transactions. Nasdaq is home to approximately 3,900 total listings with a market value of approximately $13 trillion. To learn more, visit: