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Friday, October 2, 2015

Equity Trader Alert #2015 - 156
Name and CUSIP Change for Google Inc. (GOOGL and GOOG)

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  • Industry Announcement

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Google Inc. announced plans to reorganize and create a new public holding company, Alphabet Inc. As a result of the holding company reorganization, each share of Class A Common Stock (GOOGL) and Class C Capital Stock (GOOG) will automatically convert into an equivalent corresponding share of Alphabet Inc. stock.

The impact to the listed securities is a name and CUSIP change, effective Monday, October 5, 2015. The shares of Alphabet Inc. will continue to trade using the GOOGL and GOOG symbols. See information below for details: 

Company/ Parent: Google Inc. Class A Common Stock
CUSIP: 38259P508
Symbol: GOOGL
New Name: Alphabet Inc. Class A Common Stock
New CUSIP:
 02079K305



Company/Parent: Google Inc. Class C Capital Stock
CUSIP: 38259P706
Symbol: GOOG
New Name: Alphabet Inc. Class C Capital Stock
New CUSIP: 02079K107

If you would like to register as a market maker in GOOGL or GOOG contact Nasdaq Trade Desk at +1 212 231 5100.

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